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The Net Effect
Oliver Buchannon
Tailor Hartman

Owner of Celerity Accounting, 40 under 40 CPA, and lover of new tech.

Guest Post

+1

The Cost of Assumptions

Jun 22, 2026

•

3 min read

The Cost of Assumptions

Guest Post by Steph Llano

Tailor Hartman
Steph Llano
Tailor Hartman, +1

Accounting

+1

Everyone wants to automate. Then what?

Jun 8, 2026

•

2 min read

Everyone wants to automate. Then what?

The next competitive advantage won’t be automation.

Tailor Hartman
Tailor Hartman

Guest Post

The Rooms we don't belong in

May 26, 2026

•

4 min read

The Rooms we don't belong in

Guest Post by K.C. Eames

Tailor Hartman
K.C. Eames
Tailor Hartman, +1

Growing a Firm

Keep your friends close and your tech companies closer.

May 11, 2026

•

2 min read

Keep your friends close and your tech companies closer.

Software partnerships gives our firm a major edge

Tailor Hartman
Tailor Hartman

Technology

+1

The Best Firms Won’t Compete With AI

Apr 27, 2026

•

2 min read

The Best Firms Won’t Compete With AI

They’ll use it to become more valuable, not more replaceable.

Tailor Hartman
Tailor Hartman
Nothing Is More Permanent Than a Temporary Fix

Mar 30, 2026

•

6 min read

Nothing Is More Permanent Than a Temporary Fix

That workaround from 2019 needs to go

Tailor Hartman
Tailor Hartman

Accounting

+1

Pick a Lane

Mar 16, 2026

•

5 min read

Pick a Lane

How flexibility turns into drag.

Tailor Hartman
Tailor Hartman

Guest Post

+1

The Other Side of Cringe

Mar 2, 2026

•

7 min read

The Other Side of Cringe

Guest Post by Tom Zehentner

Tailor Hartman
Tailor Hartman

Accounting

+2

This Wasn’t an Accounting Problem

Feb 16, 2026

•

5 min read

This Wasn’t an Accounting Problem

Why modern firms inevitably step into operations.

Tailor Hartman
Tailor Hartman
Is Posting Online Actually Worth It?

Jan 20, 2026

•

7 min read

Is Posting Online Actually Worth It?

What building a large following really did for my firm

Tailor Hartman
Tailor Hartman

Growing a Firm

Designing for Scale

Jan 5, 2026

•

4 min read

Designing for Scale

Why scaling exposed flaws effort couldn’t fix

Tailor Hartman
Tailor Hartman

Business

What I Got Wrong This Year

Dec 22, 2025

•

5 min read

What I Got Wrong This Year

Growth forced a rethink

Tailor Hartman
Tailor Hartman

Accounting

+1

You're doing way too much

Dec 5, 2025

•

6 min read

You're doing way too much

The one thing every CAS firm gets wrong.

Tailor Hartman
Tailor Hartman

Accounting

+1

Give Their Mind Back

Nov 21, 2025

•

6 min read

Give Their Mind Back

Reduce the cognitive load or lose the client.

Tailor Hartman
Tailor Hartman
Your best clients can be your biggest risk

Nov 7, 2025

•

4 min read

Your best clients can be your biggest risk

The slow shift from partnership to overextension.

Tailor Hartman
Tailor Hartman

Business

The most dangerous mindset in accounting

Oct 27, 2025

•

6 min read

The most dangerous mindset in accounting

The firms that thrive next year won’t do things the same way as last year.

Tailor Hartman
Tailor Hartman

Accounting

When Accounting Finally Catches Up to Business

Oct 10, 2025

•

6 min read

When Accounting Finally Catches Up to Business

It's time to stop being historians.

Tailor Hartman
Tailor Hartman

Business

I was wrong about referrals

Sep 26, 2025

•

8 min read

I was wrong about referrals

Why your network is the most scalable system you’re not investing in.

Tailor Hartman
Tailor Hartman

Business

The Hidden Cost of Zero Churn

Sep 15, 2025

•

6 min read

The Hidden Cost of Zero Churn

Three and a half years of “perfect” churn almost stalled our growth.

Tailor Hartman
Tailor Hartman

Accounting

The End of Reactive Accounting

Aug 29, 2025

•

5 min read

The End of Reactive Accounting

Boring financials won't cut it for much longer.

Tailor Hartman
Tailor Hartman

Accounting

+1

The Art of Client Stickiness

Aug 15, 2025

•

8 min read

The Art of Client Stickiness

The secrets to keeping clients for life

Tailor Hartman
Tailor Hartman

Accounting

+1

Clients Remember the Piñata, Not the Spreadsheet

Aug 1, 2025

•

7 min read

Clients Remember the Piñata, Not the Spreadsheet

Most firms deliver data. Great ones deliver an experience.

Tailor Hartman
Tailor Hartman

Accounting

+1

Why selling less landed me better clients

Jul 18, 2025

•

5 min read

Why selling less landed me better clients

This is how I got strangers to trust me (and pay me more)

Tailor Hartman
Tailor Hartman
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