Hello 👋 I’m Tailor

Welcome to The Net Effect — my newsletter about building a modern accounting firm, the tech shaping our industry, and the lessons that come with it.

I run Celerity Accounting, a modern firm that works with growing businesses on QuickBooks Online and NetSuite. We’re trying to do things differently in the space. Along the way, I’ve learned that firm-building is equal parts people, process, and technology.

This newsletter is where I share the wins, the screw-ups, and the experiments that make it all work.

Twice a month you’ll get:

• Real talk about running and scaling a firm

• The tools and tech that actually matter

• Hot takes on where accounting is headed

I keep it simple, practical, and (hopefully) not boring.

Outside of the firm, I’m usually gaming, hiking, or chasing the next landscape photo.


Thanks for reading & see you soon!

—Tailor Hartman, CPA